You have been given the task of finding the search engine optimization (SEO) company to offer distinct online marketing services to your firm. You do a quick Google search for your location and over 300 SEO firms is listed. You begin to contact them one by one starting at the top as it seems the first one is the best. However, you keep getting the same response. The fact is out of all those internet marketers, while some can deliver others cant.
First, lets deal with some misunderstandings. Question your assumptions if you find yourself thinking along these lines. – This SEO has a great website, I suppose they are good at their work. – This firm ranks #1 in searches related to SEO in my locality, they must be good at what they do. – This company has many employees and is very profitable; they are excellent in their work. It is good at something indeed but it may not be related to SEO. They might be doing great because they are great at forming the right kind of partnerships. a strength that might not play any role in the SEO success of their customers. The right SEO company may just be a small firm, the size doesn’t always matter.
You need to dig beyond the superficial to find the right SEO company. This is how to do it
1. Be clear on what you need. Is it a one link building, ongoing SEO, link removal, content marketing, retargeting or either one of the 20 services offered frequently by SEO firms. You can start by establishing the work to be done first if you are uncertain.
2. Get consultations from several firms but keep it secret after knowing what you want, consult with several firms and ask for assistance on what you should do. The majority of SEO firms offer consultations for free as they know they can win your business if they impress you.
3. The #1 question that any SEO company has to answer is ‘Will you assist me get my job done?” Since you cannot see future, the only way an SEO firm can answer this question is to show you previous work done for other customers like yourself.
4. Get the firm to tell you stories. A good SEO company is highly creative as well as executes tactfully and creative people have good stories to tell. Just as you would have to listen to an employee tell their story before hiring them, besides looking at their Linkedin profile, do the same by asking questions about their history, what their good customer experience was, what was their bad customer experience and the way they handled it and the way they have grown with time You may end up changing your viewpoint as you listen to stories.